DUDULAB

DuDuLab is an NFT storytelling universe launched by Baidu, where the life journey of DuDu Bear symbolizes every ordinary person’s growth—from small beginnings to becoming their own hero through the “Story-to-Earn” experience.

Project details

Category

AI

Category

AI

Category

AI

Company

BAIDU Web3 Team

Company

BAIDU Web3 Team

Company

BAIDU Web3 Team

investment time

2022

investment time

2022

investment time

2022

Project Overview:
DuduLab is an original NFT project launched by Baidu Group, centered around the life story of DuDu Bear, a digital character who embodies growth, perseverance, and the courage to dream. Built upon an innovative “Story-to-Earn” model, the project allows participants to earn rewards by engaging, creating, and contributing to DuDu Bear’s evolving story. His journey begins as an ordinary little bear, wandering through challenges, setbacks, and self-discovery, eventually growing into an independent and resilient individual. This story mirrors the life of every ordinary person striving to make their way in the real world — a reflection of our shared pursuit of meaning, warmth, and hope. Through blockchain technology and narrative expression, DuduLab seeks to record and preserve the heroic spirit found in everyday lives within an eternal digital universe.

Project Value:
The value of DuduLab extends beyond digital art — it lies in its emotional resonance, storytelling depth, and community-driven creativity. Each NFT represents a unique chapter of DuDu Bear’s life, forming a living collection of stories that grow and evolve over time. Collectors are not merely holders but co-authors of the DuDu narrative. The Story-to-Earn mechanism encourages users to create, share, and participate, transforming imagination into both cultural and tangible value. Backed by Baidu’s blockchain infrastructure, DuduLab ensures that every piece of story and every act of creation is verified, authentic, and irreplaceably unique. By merging storytelling, technology, and community, the project redefines NFTs as living vessels of emotion and creativity rather than static digital assets.

Project Vision:
DuduLab envisions building a decentralized narrative universe — a space where every individual’s efforts, emotions, and stories can be seen, valued, and remembered. The project is dedicated to transforming personal journeys into collective mythology. In the future, DuduLab will expand DuDu Bear’s evolving storyline through an open creative platform that invites artists, writers, and storytellers to shape the ever-growing DuduVerse together. The team plans to introduce “Evolving NFTs”, where each holder’s DuDu Bear grows and transforms in response to participation, challenges, and achievements, creating a personalized life path on the blockchain. Beyond digital storytelling, DuduLab will explore the intersection of AI-generated narrative, virtual identities, brand collaborations, and real-world art experiences, bridging the gap between the virtual and the real, and turning fiction into a living collective memory.


DuduLab NFT is more than a digital collectible — it is a cultural movement that invites ordinary people to become the heroes of their own stories. By merging narrative with blockchain technology, it transforms storytelling into empowerment and creativity into value. Each DuDu Bear encapsulates the everyday courage of people striving, growing, and dreaming in a complex world. In truth, DuDu Bear’s journey is our own — a story of every soul that dares to grow, to dream, and to leave a trace that will shine forever on the blockchain.

Services

Strategy, UX/UI Design, Development, Testing, Deployment

Services

Strategy, UX/UI Design, Development, Testing, Deployment

Services

Strategy, UX/UI Design, Development, Testing, Deployment

Segmentation

NFT, Launchpad

Segmentation

NFT, Launchpad

Segmentation

NFT, Launchpad

Team

BAIDU Group

Team

BAIDU Group

Team

BAIDU Group

Investors

BAIDU Group, Pure Lotus Group

Investors

BAIDU Group, Pure Lotus Group

Investors

BAIDU Group, Pure Lotus Group

"DuduLab stands out as a rare NFT project that fuses emotional storytelling with solid technological infrastructure — its “Story-to-Earn” model not only builds sustainable community engagement but also carries strong potential for long-term IP and brand expansion within Baidu’s ecosystem."

Victor, Wong

Pure Lotus Group - CEO

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